wEIGHT WATCHERS

Greta Podleski is known for her bestselling cookbook “Yum & Yummer,” and was joining Weight Watchers as their newest celebrity influencer. To introduce her to our Weight Watchers community, we created five informational, fun, easy-to-follow videos where Greta could share her top food-prep and healthy eating tips alongside Weight Watchers chef, Tyler Hallam. I created a thorough pre-production deck, planned the details and talking points for each video, supported direction on set, and wrote copy for supers, digital ads, and social. The result was a series of vibrant, entertaining social videos and engaging supporting campaign assets.

HERO VIDEO: GET TO KNOW GRETA

Greta Podleski is Weight Watchers’ newest celebrity influencer who is perfect for the brand. She lives what she preaches and loves sharing tips, tricks, and recipes for healthy eating.

KITCHEN HACKS: FREEZER PLEASERS

Save time, money and food by freezing leftovers you didn’t know you could for use in healthy, innovative recipes down the road.

THE BEST DRESSED: DIY SALAD DRESSINGS

Don’t rely on what’s on the supermarket shelves. All you need are a few staple ingredients to quickly make a variety of dressings you’ll crave.

SPICE RACK STAPLES: GRETA’S GO-TO SPICES

Spice up your life! All it takes is a little bit of flavour (and none of the SmartPoints) to take a dish from decent to delicious. These are the must-have spices for your kitchen, and how to use them.

LIVIN’ ON THE VEDGE: PLANT BASED DISHES

 The sky's the limit! The fun part about food & healthy cooking is all the alternatives you can try, experiment with, and explore.