My name’s Ivana, it rhymes with iguana 🦎, and I love to write.

I’m passionate about creating engaging content that’s founded in research, built on strategy and strengthened by human insights. As a senior digital copywriter, UX writer and content designer, I combine my creative and technical problem solving skills to create user-friendly experiences. As a creative chameleon, I can write for any brand voice and love creating content that not only inspires audiences, but drives results.

I understand that marketing copy can only do so much; the quality and usability of the digital experience our words drive to is just as important for reaching those KPIs. With a Bachelor of Design (with distinction) from OCAD University and a communication design and UX background, I incorporate design thinking into everything I do. My ability to focus on both the big-picture and fine details enables me to create customer-focused, story-driven experiences that are consistent, compliant and compelling.

If you’re looking for a strategy-first creative thinker who takes initiative with each and every project, goes the extra mile for their clients, is committed to creating frictionless end-to-end user experiences, and is a wizard with words, look no further. 

Let’s make magic together. ✨

In my spare time I enjoy hanging with my K9 furiend, browsing stationary shops and bookstores, cursing at the gym and playing D&D. If you also can’t stand cilantro, let’s chat over soap-free guac and chips.