Shoppers Foundation for women’s health

The Shoppers Foundation for Women’s Health had a very minimal digital experience on the Shoppers website, but it was time they had their own unique site. We created a modular, accessible, SEO-optimized and user-friendly experience that could scale as the foundation grew. I lead the charge as the content designer and worked with our stakeholders to create an organized site map and information architecture system as well as wrote copy with SEO in mind, ensure accessibility-compliance and authored and maintained the entire site’s content. With so much care put into the project, I also a Copy Guide and Content Authoring Guide to ensure accurate documentation for easy knowledge-sharing and consistency going forward.