Responsibility at Loblaw

The Environmental, Social and Corporate Governance (ESG) team wanted to overhaul the Responsibility portion of loblaw.ca. I got to flex my skills as a Content Designer and reorganize content, rework the navigation and create 16 new content-heavy pages built with modular components that can be easily authored and updated within the CMS. With a focus on information architecture, UX copy for web, accessibility, SEO and scalability, I delivered a rich digital experience that proves Loblaw as a leader in every area of ESG.