RE/MAX
In order to encourage agents and brokers/owners to join RE/MAX, we shared the success stories of actual RE/MAX members from across North America to prove why RE/MAX is the #1 name in real estate. I was tasked with creating a narrative to bring cohesion to the campaign, planning the content, directing the shoots, and supporting wireframes with lead generation top of mind for both desktop and mobile. We created social videos, a landing page, social, search and digital banner ads as well as supplementary print and direct mail assets to reach specific audiences at different stages along the user journey.
