PC Express Online Grocery
As the senior copywriter for PC Express, I have helped build the brand voice for one of Canada’s best online grocery providers. From acquisition of new customers to the curation of content for existing customers, I’ve supported the growth marketing team reach their KPIs through copy that is as strategic as it is creative. I’ve written for web and mobile experiences, customer emails and newsletters, onsite and digital flyer assets, organic social, in-store activations, print and OOH, and demand gen campaigns from search to paid social and beyond.
