LOBLAWS HOLIDAY MARKET

With the world looking a little different, we decided to bring the magic of holiday markets online through an interactive shoppable experience for web and mobile. I wrote search-engine-optimized copy, created paid assets across social, email and demand gen channels to drive cross-funnel CTR, supported wireframe development, planned photo and video shoot content, and reviewed final designs. I collaborated with the marketing, merchandising, product, production and design teams to bring the sketches in my notebook to life as a full-scale digital holiday market that was accessible, user friendly and would drive sales. Scroll through the many content pages below.