Loblaw Cannabis C-SHOP

C-Shop’s website featured a broken user experience with lots of unnecessary, additional clicks. I conducted research and re-thought the entire user journey, putting the customer at the centre and prioritizing quick add-to-carts. Below you will find snapshots of my work which included a detailed UX audit, competitive analysis matrix, current-state and future-state user flows, site map, wireframes, digital branding, copy/content guidelines and more.