BC Lottery

When the British Columbia Lottery Corporation’s online gambling website PlayNow wanted to promote two new slots games, we went above and beyond to create an interactive video and web experience. The King of The Wild Grand Prix Race allowed the audience to vote for the characters they wanted to win using their plays. As one of the project’s creative and strategic leads, I created the video and animation outlines, wrote the voice over scripts, sourced SFX, directed the VO recordings, wrote the landing page copy, and supported wireframe designs to create a consistent and smooth UX. Watch the videos and explore the campaign’s landing page below.

INTRO VIDEO

To introduce the campaign to our audiences, we created an intro video to introduce the Grand Prix Race between the two games: Wolf Ridge and Elephant King. Using over-the-top animations, SFX and VO, we accurately represented these slots games by capturing the “casino cheese” energy the client was looking for.

RACE VIDEO

In Race 1, Wolf and Raccoon from Team Wolf Ridge compete against Zebra and Gazelle from Team Elephant King. Who will be crowned King of The Wild?